Multinational Collaborative Team
Our members have backgrounds in both Western and Chinese industries, excelling at global brand strategy and local implementation.
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About Us
BlueLakeXelerator is a dedicated brand co-creation team. Founded by seasoned global brand-builders in partnership with top Chinese manufacturers, we use an innovative model to transform manufacturers from OEM suppliers into international brand owners . Our key members have hands-on experience growing products from scratch into well-known brands, knowing every step’s critical points and pitfalls.We also have years of overseas operational experience, with deep understanding of business environments and consumer habits in markets like North America and Europe . Our cross-disciplinary team spans marketing, design, and supply chain management, and we command an extensive global network of resources (industry media, KOL influencers, distribution channels, and investment partners)
One-Stop Brand Accelerator
From product concept to market delivery, we offer comprehensive support to fast-track brand growth.
Collaborative Success
As your co-founder, we share risks and rewards to propel your brand forward.
Local Market Insight
Leveraging deep local expertise, we help your brand quickly adapt to and expand in target markets, ensuring smooth growth.
How We Empower
. Brand Strategy
We work closely with you on market research, customer analysis, and positioning to craft a clear brand strategy and unique value proposition, identifying the best global entry point for your product.
. Brand Creation & Design
From brand naming, visual identity, and storytelling to product packaging design, we ensure your brand is professional, appealing, and ready for audience engagement from day one.
. Product R&D & Engineering
Our engineers and designers provide comprehensive support from concept validation and rapid prototyping to final design optimization, helping you efficiently build product prototypes that meet target market needs.
. Marketing & Channels
Leveraging our marketing expertise in China and beyond, we set up e- commerce platforms and distribution channels, and implement localized digital marketing strategies to help your brand penetrate and expand in target markets.
. Supply Chain Development & Manufacturing Setup
For Western companies seeking to establish or optimize manufacturing in China, we provide local supply chain connections, supplier evaluation and management, and quality assurance system setup. Leveraging our in-depth understanding of the Chinese manufacturing landscape, we help you reduce costs, improve efficiency, and ensure reliable delivery.
. Resource & Team Support
We dedicate a cross-functional expert team to your project and leverage our extensive industry network (media, PR, associations, investors, etc.) to provide ongoing support and safeguard your brand’s growth.
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Our core capabilities span the critical stages of brand and product incubation. Through cross-disciplinary collaboration, we help Western enterprises refine product design, optimize manufacturing, and expand into new markets.
Why Join Us
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Manufacturing Partners
We invite innovative manufacturers with production capabilities to join us in developing international brands. As a partner, you will gain overseas market expertise and professional support while sharing risks and rewards.
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Entrepreneurs & Brand Owners
For Western teams or companies with innovative product ideas or an existing brand foundation, we provide full-spectrum services from product incubation to marketing. Leveraging our resources and market insights, we help your ideas shine on the global stage.
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Get Started Now
If you are ready to expand into international markets, please submit a partnership inquiry form through our website. Our team will reach out to you promptly to craft a customized collaboration plan together.
Collaboration Models
We offer two collaboration pathways to meet the needs of Western innovative enterprises at different stages and with varying requirements.
.Accelerator Service Package
Designed for early-stage teams with limited resources. We deliver modular acceleration services (e.g., concept validation, prototype development, marketing strategy) on a per-project basis, charging only project fees with no equity required. This approach helps you validate your idea and build a brand prototype quickly at a controlled cost, laying the groundwork for future funding or production.
.Co-Creation Joint Venture
Geared towards companies with an established market presence, technological advantages, or strong brand vision. We form a joint venture with you, co-investing in and co-managing the brand project. BlueLakeXelerator contributes production resources and supply chain support, while you (the manufacturing partner) typically hold majority equity and lead decision-making. Through this joint venture, both parties share risks and rewards, jointly creating a competitive international brand for long-term growth.
Our Cooperation Process
. Submit Application
Fill out our online partnership application form or reach out via our contact email/phone to express interest. Provide a brief overview of your company, product category, and branding ambitions. We will get back to you promptly after receiving your information.
. Preliminary Evaluation & Discussion
The BlueLakeXelerator team will conduct an initial evaluation of your application, including your company’s qualifications, product market potential, and fit with our criteria. We will arrange meetings to learn more about your needs, explain details of the co-creation model, and assess the feasibility of cooperation and alignment of expectations on both sides.
. Agreement & JV Setup
Once both parties decide to proceed, we sign a formal brand co-creation agreement. The agreement defines the joint venture structure, equity split, capital contributions, and each party’s roles and responsibilities . We then establish the joint venture company as per the agreement, including arrangements for IP ownership and governance . In this model, the manufacturer typically holds majority ownership while we act as a significant minority shareholder, and we jointly form the leadership team (for example, our side provides the CEO while the manufacturer appoints a COO).
. Brand Co-Creation Execution
After the JV is set up, we assemble an operational team combining talents from both sides and kick off the brand development process. We begin with in-depth market research and strategy formulation, then proceed to brand creative design, prototype development and testing . Next, we establish operations in target markets (e.g., setting up an overseas entity or team), build the supply chain and logistics, and prepare for the first product launch. In parallel, we initiate global marketing campaigns: launching the official website, seeding content on social media, and setting up distribution channels and pre-launch promotions. Throughout execution, we maintain weekly communications and reports to ensure the project progresses as planned. After several months of preparation, the new brand will officially launch in overseas markets and begin commercial operations. Going forward, we provide continuous support, using market feedback to iteratively optimize products and marketing strategies, driving the brand to steadily expand its influence and sales.
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Our collaboration process is transparent and efficient, ensuring thorough alignment and communication at every stage. From the initial contact to brand launch, each step includes clear deliverables and decision milestones.
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Submit Inquiry: Fill out our partnership inquiry form to tell us about your project needs and ideas. Our consultants will reach out to you promptly.
Contact
Let’s make a call requestFAQ
. What is BlueLakeXelerator and how is it different from traditional consulting or OEM arrangements?
BlueLakeXelerator is a brand co-creation accelerator platform. We are not a typical agency or consultant; instead, we partner with you via a joint venture to build a new brand together . In practical terms, we invest our own team and resources to form a new company with you and incubate your brand. This means our interests are tied together and we share risks, rather than just giving advice for a fee. This model ensures we act as co-founders alongside you throughout the journey until the brand succeeds.
. What does the manufacturer need to contribute? Is a large capital investment required?
In our partnership, the manufacturer is expected to contribute certain resources, including capital. Typically, you as the initiating party will provide the majority of the startup funding for the new venture, and also contribute existing assets such as production equipment, technical IP, or product lines as the project’s foundation . Our team contributes by investing professional manpower, established market channels, and some capital as well. The joint venture agreement will spell out each party’s investment and equity share (usually you retain majority ownership). Importantly, compared to venturing out alone, our partnership greatly reduces your trial-and-error costs and risks, since we are coinvesting and sharing the upfront burden. The exact capital requirement depends on the project scope and industry; we will discuss specifics with you during the evaluation phase.
. What is the cooperation structure? Will a new company be formed?
Yes, we typically establish a new jointly-owned company to run the brand. Forming a joint venture allows clear definition of ownership and responsibilities, and it also facilitates incentives like employee stock options . The JV is co-governed by both parties, with a board and management team composed of representatives from each side. For example, our team usually provides the brand CEO to lead marketing and sales, while your executives may serve as COO/CTO leading production and R&D . This “dual leadership” setup ensures that brand operations and supply chain/product development are each led by the party with the strongest expertise. Additionally, the JV agreement will include clauses like 1 1 10 10 13 12 11 13 12 6 non-compete obligations to protect both parties’ interests . In essence, the JV model ties us together to strive toward the common goal of building a global brand.
. How soon will we see returns? What is the timeline for the brand going global?
Building an international brand requires strategic patience. Generally, from project kickoff to a brand gaining solid foothold overseas and achieving significant sales can take around 3 years . The first 1–2 years are an investment and market penetration phase, where profits are often reinvested to drive growth. By around year 3, if the strategy is executed well, the brand can potentially reach on the order of tens of millions of USD in annual sales and begin turning a profit . Of course, the exact timeline can vary by industry and market conditions. Once the brand hits a positive growth stride, the long-term returns are substantial – much higher than OEM margins. We focus on long-term value and will set phased milestones during the project to ensure clear goals are in place and being met step by step.
. Do you have specific industry or product requirements? Is my product suitable?
BlueLakeXelerator focuses on product categories with global market potential and a mid-to-high-end positioning. We are not limited to a single sector, but generally speaking, categories in consumer goods or industrial products that have high technical content and international demand are good candidates for co-creation. For example, smart home devices, advanced outdoor gear, industrial automation equipment, etc. – as long as your product has outstanding quality, some unique competitive edge, and growing market demand, we are open to evaluating the opportunity. During the application phase, our team will research the international outlook of your product’s industry. If we find that the competitive landscape is unfavorable or the category lacks room for a high-end brand, we will discuss that with you frankly. In short, we aim to choose the “right industry” to invest our joint efforts, ensuring the new brand has the highest chance of success.